国际通识课程 18.Syllabus of International Marketing

SYLLABUS OF INTERNATIONAL MARKETING

Instructor: Wu Cuizhong

Office Phone: 021-51278249

Email: wucuizhong2012@126.com

 Office: Room 827

REQUIRED TEXT

1. PRINCIPLES OFMARKETING,12^TH  EDITION, PHILIP KOTLER, GARY ARMSTRONG,PEARSON EDUCATON,INC -

   1. SOUTH-WESTERN

2. MARKETING MANAGEMENT:INTERNATIONAL VERSION, 12^TH  EDITION,PHILIP KOTLER, PEARSON ESL

3. TEXBOOK OF MARKETING,Peng Daiwu, HIGHER EDUCATION PRESS

DESCRIPTION

Marketing is dynamic and plays an essential role in every business organization. This course is designed to help students understand and obtain the fundamental marketing theories and a basic framework for practical application, strengthen their ability to evaluate, describe, and design marketing activities with practical insights.

OBJECTIVES

Upon completion of this course, students should be able to:

• Understand the role of marketing in business organizations  and in a dynamic society.

• Understand the fundamental marketing concepts and principles.

• Outline the model of the marketing process.

• Demonstrate their ability to apply marketing theories to actual situations.

• Improve their critical thinking skills.

•   Be fully acquainted with teamwork and group learning

The course is taught using a combination of the lecture and studentparticipation methods.Class lectures and discussions will help students to be acquainted withknowledge of marketing concepts and principles. In addition, a group assignment as homework will be given to reinforce the concepts lectured and discussed each week. Group size will depend on the size of the class. All group members will receive the same group grade if they participate fully in the assignment. 15 to 20 minutes of each class will be reserved for one group to present to the class their insights of the assigned topic relating to the chapter being studied. All groups are required to make PPT and a written summary of the presentation in turn for different topics. In the combination of lecture/discussion and group presentation format, questions and views will contribute greatly to the individual learning. Effective learning is expected through active class participation.

COURSE ASSESSMENT

• Class Attendance: 10%. Responsible attendance of each individual enrolled in this courseis expected.  Iwill circulate a sign-up sheet every day that we are scheduled to meet and you will forfeit one full percentagepoint for every unexcused absence beyond three. If you miss a lecture you  are responsible for obtaining anymissed notes and/or handouts on your own unless you are officially excused.

You may be officially excused from a class meeting for one of four reasons: (1) You have an illness that prevents you from attending class and a doctor's note to that effect; (2) You have a personal emergency like a death in the family and are either excused before class or can document the emergency afterwards; (3) You have a university sponsored obligation (participation in a sporting event or student organization sponsored project)and are excused before the examination or case presentation; or, (4) You have the absence officially excused in writing by the Dean of Economics & Management.

• Assignment: 20%. The students should finish the assignments such as key concepts, questions for review, problems and application in the related chapters, and hand in them on time.

• Course Project/Paper: 20%. This paper will use one of the research techniques covered in this class to investigate akey concept and theory. The paper shouldhave: 1) an introduction that describes the project; 2) a brief introduction to the concept in which you areinterested; 3) some knowledge that currently exists regarding the concept; 4) a description of your researchmethod and process; 5) a description of what you found; and, 6) what it means to you and why you think it isimportant or interesting. It should also include three scholarly references and a reference page.

• Examinations: 50%.  There will be only one final examination  (please note the specific date listed in the calendar).  The questions will come from the assigned reading material, the lecture notes, as well as classdiscussions and exercises. Test questions will be presented as multiple-choice, true/false, and short essay.

COURSE CONTENTS