国际通识课程 27.Syllabus of Electronic Commerce

时间:2018-06-11

SYLLABUS OF INTERNATIONAL TRADE PRINCIPLES


SYLLABUS OF ELECTRONIC COMMERCE



Instructor: Wu Meng

Office Phone: 15601737669

Email: 19708884@qq.com



REQUIRED TEXT

  1. Electronic Commerce (  Gary P.Schneider)


  1. DESCRIPTION

This course introduces the student to the basic concepts, theories, and areas of study that comprise the field of Electronic Commerce. This course aims at helping the students to lay solid fundamentals of research and work in the field of Electronic Commerce in the future. This course will enable to help the students understand and master the basic concepts and theories, strengthen their ability to engage in the theoretical research and practical work, to think independently, and to analyze and solve the problems. Throughout this course we will discuss the impact of both theory and policy onElectronic Commerce. Some security issues and future prospects of mobile business models will be discussed.



OBJECTIVES


This course will be taught by using multi-medium, stressing basic concepts and basic theories, paying more attention to help the students to master the basic skills, applyingElectronic Commerce theories into Chinese economy in order to strengthen the ability to combine theories with practice, master the structure and contents of textbook, deepen the comprehension and application of basic knowledge so as to enhance the interest of their study.


Upon satisfactory completion of the course, students should:

  • Be able to understand the concepts and principles of Electronic Commerce

  • Enhance their ability to analyze and solve problems

  • Familiarize the students with Electronic Commercetechniques.

  • Apply a series of Electronic Commerce  ways to practice.





COURSE ASSESSMENT

  • Class Attendance: 20%. Responsible attendance is expected of each individual enrolled in this course. I will circulate a sign-up sheet every day that we are scheduled to meet and you will forfeit one full percentage point for every unexcused absence beyond three. If you miss a lecture you are responsible for obtaining any missed notes and/or handouts on your own unless you are officially excused.

You may be officially excused from a class meeting for one of four reasons:

(1) You have an illness that prevents you from attending class and a doctor's note to that effect;

(2) You have a personal emergency like a death in the family and are either excused before class or can document the emergency afterwards;

(3) You have a university sponsored obligation (participation in a sporting event or student organization sponsored project) and are excused before the examination or case presentation;

(4) You have the absence officially excused in writing by the Dean of Economics & Management.


  • Group/individual presentation & Class discussion: 30%. Students will be assigned presentations on the course topics, and are encouraged to actively participate in the class discussion.


  • Examinations: 50%. There will be 2 examinations (please note specific days and dates listed in the calendar) including the Midterm and Final examinations during this semester. Midterm Exam will be worth 20%, while the Final will be worth 30%. The questions will come from the assigned reading material, the lecture notes, as well as class discussions and exercises. Test paper will be presented with defining, multiple choice, true/false, short essay, and long essay questions.



COURSE CONTENTS



Topics

Class Hours


Week

1-2

Part 1: Introduction

  • Chapter 1 Introduction to Electronic Commerce
    Business Models, Revenue
    Models, and  Business Processes
    Economic Forces and Electronic Commerce
    Identifying Electronic Commerce Opportunities
    International nature of Electronic Commerce
    Summary


6



Week

3-4

  • Chapter 2 Technology Infrastructure: The Internet and the World Wide web

  • Key terms
    Review Questions
    Exercises


6



Week

5-6

  • Part 2: Business Strategies for Electronic  Commerce
    Chapter 3 Selling on the Web: Revenue Models and Building a Web Presence

  • Key terms
    Review Questions
    Exercises


6



Week

7-8

  • Chapter 4 Marketing on the Web
    Key terms
    Review Questions
    Exercises


6



Week

9-10

  • Chapter 5 Business-to-Business Strategies:

From Electronic Data Interchange to Electronic Commerce

  • Key terms
    Review Questions
    Exercises


6



Week

11-12

  • Chapter 6 Online Auctions, Virtual Communities, and Web Portals

  • Key terms
    Review Questions
    Exercises


6



Week

13-14

  • Chapter 7 The Environment of Electronic Commerce: Legal, and Tax Issues

  • Key terms
    Review Questions
    Exercises


6



Week

15

  • Part 3: Technologies for Electronic Commerce
    Chapter 8 Web Server Hardware and Software

  • Key terms
    Review Questions
    Exercises


6


Week

16-17

  • Chapter 10 Electronic Commerce Security

  • Key terms
    Review Questions
    Exercises


3



Week 18

General Review and Final Examination



3




Total Hours

54